Citra Kesom Sdn. Bhd. (Citra Kesom) – a combination of two classic words yet significantly reflecting our identity which narrates a story of a special and exotic South East Asian continent and it’s culture.
Daun Kesom
· Polygonum minus
‘Citra’ means a unique image, a reflection of the company's persona in its healthcare and wellness approach - dynamic, holistic, and eco-social nature which also translates the core values of the organization. On the other hand, the word 'Kesom' is derived from one of the most popular Asian herbs scientifically named Polygonum Minus – which has been recognized by scientists and herbalists for its anti-cancer essence in its secondary metabolites.
Thus, Citra Kesom appeals as a natural and herbal offering to the modern market and acts as a representation of pure Asian quality. Rooted in Nusantara identity, Citra Kesom believes that one has to make the best out of an ancient traditions with respect towards modern technology.
Citra Kesom believes in shared values and cultural diversity within our organization as well by partners or clients respectively. We work to build a culture of wellbeing from the ground up. Not only active in the wellness business. Citra Kesom has also been actively working with NGOs and private CSRs in a variety of events organized in rural areas in various states of Malaysia.
CITRA KESOM:
A CAUSE TO EMPOWER
A women's role in society is profoundly significant hence made Citra Kesom inspired to be an active initiator for their development and empowerment.
We believe every individuals and institutions must at least give continuous efforts and commitments towards this cause by changing their organizational behavior so that our culture will be enriched with these values.
As a business entity, we believe that these values are in line with the Sustainable Development Goals and Eleventh Malaysia Plan (RMK11).
Citra Kesom is aware that many women out there need more opportunities to handle more roles whether it's economic, social, or bureaucratic matters. For us, one opportunity opened to a woman is a success to our cause of empowerment.
We would love to witness all the women being uplifted and recognized as an important element in all aspects of life. It is the need of our beloved nation to empower them and move towards prospered economic and social development.
We are optimistic with this agenda. To be able to see this vision accomplished is truly our deepest hope.
OUR PHILOSOPHY
Giving Impact & Inspiration to every Human Well-Being and being an effective health contributor to the World Happiness Index.
To become the National Kombucha & Fermented beverage producer by 2026 and spread the goodness with our Functional Botanical Beverage to 1 Billion Guts by 2030.
To capture 1% Global Halal Market Segment of Functional Botanical Drinks by 2030.
We believe in higher purpose meaning and core values of striving to live well and aims to Build a Healthy Community by holding on to our principle of 5 Pillars of Strive & Drive.
Our 5 Pillars of
Strive & Drive
Contributing towards a life-long learning education and experience
Striving in effort to uplift the health and wellness of our target market/ group
Committed to become a responsible, ethical & health cautious producer
Empowering the economy of the ummah and the community (Kongsi Rezeki)
Looking forward to new sustainable innovation in product research and development to improve life
All these pillars are embedded in Citra Kesom philosophy and values which in line with the 2030 United Nations Agenda for Sustainable Development Goals to transform the world to be a better planet.*
